I successfully secured this broadcast segment with ABC 4’s Fallon Mears, coordinating the interview to spotlight VEG ER for Pets’ expert guidance on preparing pets for hurricane season. The segment aired twice and was additionally republished by a sister outlet, expanding its local reach. I led the outreach and briefing process to ensure the medical director’s messaging aligned with local safety concerns.
After direct outreach to the Moultrie News editor, I secured this timely feature highlighting hurricane preparedness tips for pet owners in the Lowcountry. I provided key talking points and served as the point of contact between the reporter and the hospital's team to ensure accurate, community-focused coverage.
This one-page print feature in Mount Pleasant Magazine stemmed from my proactive media outreach during hurricane season. I worked closely with the publication to incorporate expert quotes and pet emergency insights from VEG’s local medical director, contributing to public awareness efforts ahead of severe weather events.